When Belfast based Patent and Trade Mark Attorneys Hanna-IP asked us to prepare and implement their search engine marketing strategy, they opened our eyes to the complex world of Intellectual Property (IP), Patents, Trademarks & Copyright and got us thinking about how Intellectual Property can be used to gain competitive advantage.
From a marketing perspective, the strategic use of IP can help businesses:
- Expand into new markets using the patented technology they already own
- Increase IP revenue streams by licensing their existing patents to third parties
- Reduce R&D costs by using foreign competitors' successful patents that do not extend to the UK & Ireland
- Protect their brand and their right to trade in new territories by registering their trade mark
- Extend their design rights to new/alternative products
- Identify design partners that may licence their successful design
From competitor analysis to design and copyright issues almost every business could benefit from an IP audit and having met Hanna IP we firmly believe that every marketing department should consider consulting a Patent & Trade Mark attorney when preparing their marketing plan.
Visit www.hanna-ip.com
